Full-funnel outdoor
From awareness billboards at Sydney's busiest intersections to targeted transit panels, we plan formats that match each stage of a campaign.
Sydney's Busiest Pedestrian Mile
George Street runs three kilometres from Circular Quay to Central Station, and since the CBD and South East Light Rail began running down it in December 2019, it has carried some of the heaviest retail foot traffic in the city. Digital panels along the pedestrianised mall and light rail stops put a campaign in front of shoppers, commuters and tourists moving through the CBD every day.
A site on George Street?
It is the pedestrian street through central Sydney. Name the weeks and we will check the screens.
Why the world'sbiggest brands chooseGeorge Street
George Street's transformation into a pedestrian mall, completed in stages between 2019 and 2022, removed general traffic from most of its length and concentrated movement onto footpaths and light rail platforms. That density is what makes the street work for advertisers: shoppers heading to Pitt Street Mall, commuters using the light rail, and visitors walking between Circular Quay and Darling Harbour all pass along the same three kilometre spine, giving digital sites repeated exposure to the same CBD audience throughout the day. Panels run portrait along the pedestrian mall and shift to landscape formats at the street's wider plazas.
3km
Pedestrianised CBD spine
George Street runs three kilometres through the Sydney CBD, from Circular Quay to Central Station.
2019
Light rail returned
The CBD and South East Light Rail began running down George Street in December 2019, bringing trams back after 58 years.
19
Light rail stops on the network
George Street anchors the 12 kilometre CBD and South East Light Rail line, which serves 19 stops between Circular Quay and Kingsford.
Reach beyondGeorge Street
Well shot creative on a landmark Sydney street tends to travel further online than the same message on a standard roadside site, extending reach well past the people who walk past it that day.
George Street Site specifications
- Format type
- Digital street furniture and light rail corridor panels
- Environment
- Fully pedestrianised retail and transit spine
- Typical booking unit
- 2 to 4 week digital loop packages
- Transit integration
- Light rail stops run the full length of the street
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Why Brands ChooseOOH Global forIconic Sites
Australia's out of home market has grown steadily as digital conversion has replaced static paper sites across the major cities, and Sydney and Melbourne between them carry the bulk of that inventory. Regulation here is comparatively strict, with councils controlling where and how large format screens can be installed, which keeps premium CBD sites like George Street scarce and in demand. OOH Global works with landlords and media owners directly, which means faster bookings and clearer pricing than going through a generalist buying desk.
A Global stagefor your brand
Sydney sits at the centre of Australia's outdoor advertising spend, and George Street is one of the easiest CBD sites to plan against because its audience is so consistent through the week. We handle site selection, artwork specs and booking for George Street alongside the rest of the Sydney network, so a single brief can cover the whole city.
From awareness billboards at Sydney's busiest intersections to targeted transit panels, we plan formats that match each stage of a campaign.
Brief to booking
Most George Street bookings are confirmed within a week of a signed brief, with site plans and rates supplied upfront.
Market-fluent buys
We negotiate directly with Sydney media owners, so pricing reflects current market rates rather than a marked-up reseller quote.
Creative that fits
Our production team adapts artwork to each panel's real dimensions and loop length before it goes to air.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on the specific panel, its location along the three kilometre street, and how long you book it for. A digital site near Town Hall or Wynyard, where light rail and pedestrian traffic overlap, generally costs more than a panel further south towards Central Station. We provide a rate card and site options once we know your dates and objectives, rather than a single blanket price, because the street covers several distinct pedestrian zones.
Yes. Panels are available at stops along the CBD and South East Light Rail route as it runs down George Street, as well as on street furniture between the platforms. These sites put a campaign in front of both light rail passengers waiting at a stop and pedestrians walking the mall around them. Booking usually needs two to three weeks' lead time for artwork approval and installation.
The City of Sydney runs regular walking counts along George Street using automated counters and periodic manual surveys, and the street consistently ranks among the busiest pedestrian corridors in the CBD. Exact daily figures vary by block and by day of the week, with the stretch around Pitt Street Mall and Town Hall typically the busiest. We can share the relevant walking count data for the specific block you are considering.
Formats vary by site, from portrait street furniture panels built into the pedestrian mall to larger landscape digital displays at wider plazas along the route. Because George Street was rebuilt as a pedestrian and light rail corridor between 2019 and 2022, the street furniture and screen formats are more consistent than on a typical mixed traffic road. We provide exact panel dimensions and file specifications for each site once you've chosen a location.
For standard digital loop bookings, two to four weeks is typical, which covers artwork approval and scheduling around existing campaigns. Peak periods, such as the lead up to Christmas or Vivid Sydney, book out earlier, so a longer lead time is worth building in for those windows. Static or long-term takeovers need more notice again.
Each site suits a different objective. George Street offers sustained exposure to a moving crowd across three kilometres of pedestrianised street, while Circular Quay concentrates a more tourist-heavy audience around the harbour, and Pitt Street Mall leans toward shoppers moving between retail entrances. We usually recommend combining George Street with one or two of these nearby sites rather than choosing a single location, since the audiences overlap but aren't identical.