Full funnel outdoor
We plan Beijing placements that build awareness at a landmark like Wangfujing and connect through to nearby transit and retail media.
Nearly 800 Years of Foot Traffic
Wangfujing has been a market street since the Yuan dynasty, and its current name has stuck since 1905, when a well at the southern end gave it its modern identity. Today the 810 metre pedestrian core carries around 600,000 people on an average day, moving past department stores, the naked eye 3D screen on Beijing Department Store, and the neon and LED facades that light up after dark.
A site on Wangfujing?
Beijing's shopping street holds people on foot. Share the weeks and the format.
Why the world'sbiggest brands chooseWangfujing
Wangfujing has been Beijing's commercial heart since long before modern advertising existed, and that history is part of what makes it work as a placement today. Around 600,000 people walk the pedestrian core on an average day, a figure that rises past a million during national holidays, moving past department stores, jewellers and the naked eye 3D screen that has become a fixture on Beijing Department Store. For a brand that wants visibility in the capital rather than only in Shanghai or Shenzhen, this is one of the more established routes. The street itself carries dense retail and tourist footfall by day and by night.
1,818 m
Street length
Wangfujing runs 1,818 metres through Dongcheng district, with an 810 metre core reserved for pedestrians.
600,000
Daily footfall
Around 600,000 people walk the street on an average day, rising past a million during major holidays.
1905
Name established
The street took its current name in 1905, after a well near its southern end gave it its modern identity.
Reach beyondthe street
Wangfujing's screens and facades are regularly photographed and shared by domestic visitors, extending a campaign's reach across Chinese social platforms well past the people who walked past it in person.
Wangfujing Site specifications
- Format
- Building mounted LED and naked eye 3D screens
- Orientation
- Predominantly landscape street level displays
- Pedestrian core
- 810m of car free retail frontage
- Typical booking unit
- Daily and weekly loop packages
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Why Brands ChooseOOH Global forIconic Sites
Beijing concentrates a large share of China's premium outdoor advertising alongside Shanghai and Shenzhen, and the capital's retail screens tend to reach a mix of domestic tourists and local shoppers rather than one or the other. Digital has largely replaced static posters in districts like Wangfujing, and a placement here sits well alongside billboard formats across China's other transit hubs and shopping streets, since audiences frequently see a brand more than once across a single trip. Working with local media owners who understand permitting in the capital keeps a campaign moving quickly.
A Global stagefor your brand
Beijing campaigns are usually planned alongside Shanghai and other major cities rather than in isolation, and Wangfujing tends to work as a capital anchor within that wider plan. Its position close to Beijing's historic core and modern retail centre gives a campaign both a heritage story and a shopping one on the same street.
We plan Beijing placements that build awareness at a landmark like Wangfujing and connect through to nearby transit and retail media.
Brief to booking
Our Beijing team converts a creative brief into a confirmed slot, handling permitting and media owner conversations directly.
Market fluent buys
We negotiate directly with the operators behind Wangfujing's premium screens, so quotes reflect real availability rather than estimates.
Creative that fits
Creative is adapted to each screen's actual dimensions and to Wangfujing's mixed tourist and local audience, rather than a generic resize.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Cost depends heavily on format and position, a small storefront LED slot costs far less than a booking on the naked eye 3D screen at Beijing Department Store or a full building wrap. Duration matters too, with weekly rates generally cheaper per day than a single day booking. Send us your target dates and format and we'll return a quote against real availability.
Booking runs through the individual media operators who control each screen or building, so we start by confirming your dates, budget and creative format before shortlisting available sites. Premium positions near the apm and Beijing Department Store end tend to book out furthest in advance. Four to six weeks' lead time is typical for the more sought after spots.
An average day brings around 600,000 people through the pedestrian core, a mix of Beijing residents, domestic tourists and a smaller number of international visitors. That figure rises past a million during Chinese public holidays such as National Day and Spring Festival. Evenings and weekends consistently draw the heaviest crowds.
It's a large format LED display on the Beijing Department Store facade that uses a naked eye 3D effect, meaning the imagery appears to project outward from the screen without needing 3D glasses. It has become one of the visual landmarks of the street and regularly stops passers by who film it. We can advise on creative that works well within this format's specific effect.
For standard LED loop slots, two to four weeks is usually enough. For the more prominent naked eye 3D screen or a full building wrap, we recommend six weeks or more, especially around Chinese public holidays when availability tightens considerably. Earlier planning also gives more room to adapt creative to the specific format.
Yes. Wangfujing is one of the most visited retail streets in Beijing and draws a steady flow of domestic tourists on top of local footfall. It works particularly well paired with a placement further out near the city's transit network. Many campaigns run Wangfujing alongside a second Beijing or Shanghai site. Tell us the dates and we will quote what is open.