Full funnel outdoor
We plan Beijing bookings that combine a Sanlitun plaza screen with wider city placements to build both awareness and frequency.
Advertising Inside Taikoo Li Sanlitun
Taikoo Li Sanlitun opened in 2008 and has grown into three connected precincts, South, North and West, totalling around 120,000 square metres of retail space. Its outdoor plaza screen sits at the centre of a district built around fashion, dining and long visits rather than quick transactions, so a campaign here reaches an audience that lingers rather than one simply passing through.
Booking Taikoo Li in Sanlitun?
The plaza is what people film. Send the dates and we will check the screen and the nearby facades.
Why the world'sbiggest brands chooseSanlitun
Sanlitun works differently to a pure transit or shopping street, because people come here to spend an evening rather than pass through on the way somewhere else. Taikoo Li's South, North and West precincts together hold around 120,000 square metres of retail space and more than 300 stores and restaurants, built around an outdoor plaza with a large LED screen at its centre. For fashion, luxury and lifestyle brands, that combination of dwell time and screen visibility is hard to replicate on a standard street placement. The district itself is built for fashion and lifestyle retail, with dwell times longer than a typical shopping street.
2008
Taikoo Li opened
Taikoo Li South opened in July 2008, with the North precinct following in 2010 and the West extension in 2021.
120,000 sqm
Retail floor space
The three connected precincts hold around 120,000 square metres of retail space across Sanlitun.
300+
Stores and restaurants
More than 300 stores and close to 70 restaurants sit within a short walk of the plaza screen.
Reach beyondthe plaza
Sanlitun is one of the most photographed retail districts in Beijing, so a campaign on the plaza screen or a nearby facade tends to be shared well beyond the people standing in front of it.
Sanlitun Site specifications
- Format
- Outdoor plaza LED screen and building facades
- Orientation
- Landscape screen facing the South plaza
- Precincts
- Three connected zones, South, North and West
- Typical booking unit
- Daily and weekly loop packages
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Why Brands ChooseOOH Global forIconic Sites
Beijing sits alongside Shanghai and Shenzhen at the top of China's outdoor advertising spend, and its premium retail districts have moved almost entirely to digital screens over the past decade. Sanlitun in particular skews toward a younger, fashion literate audience compared with the capital's more tourist heavy streets, which suits brands running creative built for shorter loops and higher visual impact. Pairing a Sanlitun booking with outdoor advertising across China's other major retail hubs helps a campaign build frequency across more than one city.
A Global stagefor your brand
Campaigns in Beijing are often planned across more than one district, and Sanlitun tends to sit alongside Wangfujing or the capital's transit network in a wider plan. Its fashion forward audience makes it a natural fit for brand and luxury led creative rather than mass market messaging.
We plan Beijing bookings that combine a Sanlitun plaza screen with wider city placements to build both awareness and frequency.
Brief to booking
Our Beijing team turns a creative brief into a confirmed slot on the plaza screen or a nearby facade within days.
Market fluent buys
Availability and pricing for Taikoo Li's screens come back accurate from the first call.
Creative that fits
We adapt creative to Sanlitun's fashion literate audience and to the plaza screen's actual dimensions, rather than reusing a generic cut.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Cost depends on which precinct, screen and duration you book, the outdoor plaza LED screen at Taikoo Li South typically commands a premium over a facade placement in the North or West precincts. Weekly and monthly packages generally offer a better daily rate than single day bookings. Tell us your target dates and format and we'll return a quote based on current availability.
Booking starts with confirming your dates, budget and creative format with our team. We can typically shortlist available slots within a few working days. Popular dates around fashion weeks and major shopping holidays book out earliest.
Sanlitun draws a younger, fashion conscious Beijing audience alongside international visitors, and the district is best known for fashion, streetwear, dining and nightlife rather than mass market retail. Luxury, fashion, beauty and lifestyle brands are the most common advertisers on the plaza screen and facade sites. It suits brand building creative more than a pure discount or promotional message.
South opened first in 2008 and hosts the main outdoor plaza and its LED screen, alongside flagship fashion stores. North opened in 2010 and leans more toward dining, cinema and lifestyle brands. West is the newest precinct, opened in 2021, extending the retail footprint further. Advertising formats and audiences differ slightly across the three, so we match creative to whichever precinct suits the brand.
The plaza screen runs on a shared rotation with other advertisers, so individual spots repeat several times an hour rather than running continuously. Exact loop length and spot frequency depend on current bookings, and we confirm the specifics once a campaign is being planned. Facade and static formats elsewhere in Taikoo Li can run continuously for the length of the booking.
It's one of the stronger choices in Beijing for exactly that kind of launch, given the concentration of fashion and luxury retail already in the district and an audience that comes specifically to browse and be seen. The plaza screen gives a launch moment real visual presence rather than a passing glance. Many luxury campaigns pair a Sanlitun booking with a second Beijing site to extend reach beyond the district itself.