Full-funnel outdoor
We combine a square-facing screen with sites in Gangnam or Myeong-dong when the brief needs more than one Seoul audience.
Reach Ceremonial Central Seoul at Gwanghwamun Square
Gwanghwamun is the main gate of Gyeongbokgung, and the square in front of it is where Seoul gathers for national events. The first square opened on 1 August 2009. It reopened on 6 August 2022 at 40,300 square metres, up from 18,840. We book the screens and building media on Sejong-daero around that crowd.
A screen at Gwanghwamun?
The square in front of Gyeongbokgung draws national events and palace visitors. Share the dates and we will quote the faces on Sejong-daero.
Why the world'sbiggest brands chooseGwanghwamun
People come for the palace gate, the statues of King Sejong and Admiral Yi Sun-sin, and the events the city stages on the square. That is a different crowd from Gangnam's offices and Myeong-dong's shops. If the brief needs more than one Seoul audience, we plan the sites together and say which one should lead.
40,300 m²
Size of the square since 2022
The Seoul Metropolitan Government reopened the square on 6 August 2022. The area grew from 18,840 square metres.
6 August 2022
Reopening date
The rebuild took roadway on the west side into the pedestrian space and widened the square to about 60 metres.
1 August 2009
First opening
The first Gwanghwamun Square opened on the avenue in front of the palace gate.
A square people cometo stand in
The gate and the city's own events put a crowd here on purpose. A screen on this avenue has time to be read.
Gwanghwamun Site specifications
- Format
- Digital screens and building media facing the square and Sejong-daero
- Location
- Gwanghwamun Square, in front of Gyeongbokgung, Jongno
- Square size
- 40,300 square metres since 6 August 2022
- Typical booking
- Weekly or monthly loops, planned around the event calendar
- Environment
- Pedestrian square and ceremonial avenue
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Why Brands ChooseOOH Global forIconic Sites
The square is a city stage as well as an advertising corridor, so the useful faces move with the event calendar. We check what is actually bookable on Sejong-daero, confirm the file spec, and send a proposal. A full brief is usually answered within 48 hours.
A Global stagefor your brand
Gwanghwamun reaches people who have come to the centre of the city. Gangnam reaches the office and retail crowd. Myeong-dong reaches shoppers. We will tell you which one belongs on the plan, and we will book the ones you approve.
We combine a square-facing screen with sites in Gangnam or Myeong-dong when the brief needs more than one Seoul audience.
Brief to booking
Our team deals with the media owner, the artwork check and the go-live, so you approve a plan rather than chase vendors.
Market-fluent buys
National holidays and palace-season weekends fill the square. Tell us the window and we will see what is still open.
Creative that fits
Each screen has its own pixel size and spot length. We send the file spec once a site is shortlisted, before the artwork is locked.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
There is no single rate. A screen facing the square and a longer hold on Sejong-daero are priced differently, and dates around national holidays are taken first. Share the window and the format and we will quote options before you commit.
Send the dates, the audience and a budget range. We check what is bookable around the square, confirm the spec with the media owner, and send a plan. You do not need an office in Seoul to start.
Four to six weeks is a practical start for a standard loop. A weekend tied to a national holiday or a palace season needs longer, because the city uses the square for its own events. Tell us the date and we will say what is still open.
Most digital loops are bought by the week or the month. A launch can take a short burst. A tourism or culture message usually wants the longer hold, because residents pass the gate more than once.
Visitors walking up to Gyeongbokgung, people crossing Sejong-daero, and the crowds that gather when the city programmes the square. It is a ceremonial centre. If the brief is office workers and retail spend, Gangnam should lead and Gwanghwamun should support it.
Each screen has its own pixel size and spot length. We send the file spec once a site is shortlisted, before the artwork is locked. Some faces want video and some will take a still. We will say which the chosen screen prefers.