Full-funnel outdoor
We plan placements that build awareness on the Gangnam screen and connect it through to retail and online conversion.
A Global Stage on COEX K-POP Square
Since 2018, an 81 by 20 metre curved LED wall has wrapped the corner of the COEX SMTOWN building in Gangnam, built from more than 31,000 Samsung display panels bent at 90 degrees to create three dimensional illusions visible from the street below. Global brands book slots here knowing footage of their campaign is likely to travel far beyond Seoul.
Booking the curved screen at COEX?
The LED wraps the corner of the SMTOWN building in Gangnam. Send the dates and the spot length.
Why the world'sbiggest brands chooseCOEX K-POP Square
COEX K-POP Square sits on one of the highest footfall corners in Gangnam, where shoppers, commuters and visitors to the underground COEX Mall pass beneath a screen built specifically for anamorphic content. The 90 degree bend across two connected displays lets a single piece of creative appear to spill off the building itself, which is why the format has been used for launches by luxury and entertainment brands looking for a placement that is designed to be filmed and shared as much as looked at. The combined display runs at a resolution of 7,840 by 1,952 pixels.
1,620 sqm
Combined screen area
The two connected LED displays span 81 metres wide and 20 metres high, bent at a 90 degree corner.
31,000+
Samsung display panels
The installation was built from more than 31,000 individual video panels over a seven-month construction period.
2018
Year the screen was completed
The LED wall was installed on the COEX SMTOWN building between September 2017 and March 2018.
Built tobe filmed
Campaigns on this screen are routinely recorded and shared online, so the advertising reach regularly extends well past the people standing in Gangnam at the time.
COEX K-POP Square Site specifications
- Format
- Curved anamorphic LED, 90 degree corner
- Display size
- 81m wide x 20m high (1,620 sqm)
- Typical booking unit
- Looped daily rotation slots
- Environment
- Outdoor building facade, Gangnam district
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Why Brands ChooseOOH Global forIconic Sites
South Korea runs one of the most technically advanced out of home markets in Asia, with digital signage concentrated in a small number of dense commercial districts rather than spread thinly across a whole city. That concentration means a single placement in Seoul can reach a large, habitual audience of commuters and shoppers who pass the same corner every day. Working with a partner who understands local permitting, screen networks and booking calendars is what turns a strong creative idea into a campaign that actually runs on schedule.
A Global stagefor your brand
Planning outdoor media in Seoul means working across a small number of high impact formats rather than hundreds of scattered sites, from Gangnam's LED walls to subway and airport advertising that reaches travellers arriving through Incheon. We handle the local booking process so your campaign is live on the dates you need.
We plan placements that build awareness on the Gangnam screen and connect it through to retail and online conversion.
Brief to booking
Our team turns a creative brief into a confirmed slot on Seoul's LED network without you chasing multiple vendors directly.
Market-fluent buys
Local knowledge of Korean media owners and permitting means fewer surprises once a campaign is booked.
Creative that fits
We advise on format specific edits so anamorphic and standard content both perform on the screen where they run.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on loop length, time of day and how long you book the slot for, since the wall runs a shared daily schedule alongside other advertisers. Rates on Seoul's premium LED sites like this one sit well above standard billboard pricing because of the screen's size and its history of being filmed and shared online. We can put together a quote once we know your target dates and creative length.
Space on the K-POP Square screen is managed through the site's operators rather than sold directly off the shelf, so bookings go through an approved media partner. We handle that process for clients, from checking slot availability to submitting creative for technical approval. Lead times vary by season, so it is worth starting the conversation several weeks before your planned launch date.
The combined display runs at 7,840 by 1,952 pixels across two panels joined at a 90 degree corner, so content built for a flat rectangular screen will not use the format properly. Anamorphic content is designed specifically to exploit that bend, which is why most successful campaigns here are produced for the screen rather than resized from an existing ad. Our team can brief a production partner on the exact technical specification before you commission creative.
The screen sits above one of the busiest street corners in Gangnam, seen by commuters heading into the subway, shoppers visiting the underground COEX Mall and visitors specifically drawn there by the wave display. It is a mixed audience of local office workers and residents alongside domestic and international tourists photographing the screen. Because clips of the display circulate online, the practical audience for a well produced campaign is larger than the people standing in the square at any one time.
Loops are typically measured in seconds rather than minutes, run back to back with other advertisers across the day, similar to a digital billboard rotation. Exact loop length and how many times your creative repeats per hour depends on the schedule we agree with the site operator. We can talk you through realistic loop lengths once we know your budget and campaign dates.
Yes, the screen has carried campaigns from technology, luxury and entertainment brands based outside Korea, and there is no requirement to have a local Korean entity to book a slot. We manage the local logistics, including creative approval and scheduling, so an international marketing team can run a campaign here without needing an office in Seoul. Working with a partner familiar with the site's requirements is the main thing that speeds up approval.