The Intersection Tokyo Built Around Shibuya

Five roads meet at Shibuya Crossing, and on each green light as many as three thousand people cross at once, a flow Guinness World Records recognises as the busiest of any pedestrian crossing anywhere. Synchronised screens including QFRONT's Q's Eye and the Synchro 7 Hit Vision network face the scramble from multiple angles, giving one booking real coverage of the crowd below.

Advertising over Shibuya Crossing?

The scramble is filmed all day. Tell us the dates and the spot length you can produce.

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Digital billboard advertising at Shibuya Crossing in Tokyo: Yakult, Rakuten and other giant screens rise over the scramble as crowds gather.

Why the world'sbiggest brands chooseShibuya Crossing

Shibuya Crossing works as an advertising placement because it is genuinely unavoidable. Five streets converge here, so screens are visible from whichever direction someone approaches from. QFRONT's Q's Eye has faced the scramble since the building opened in 1999, and the newer Synchro 7 Hit Vision network runs the same creative across seven screens in sequence, so a single booking gets repeated exposure to the same crowd rather than one glance at one panel. Screens around the crossing typically run from around 7am to midnight daily.

See the advertising opportunity up close.

Discover the location and technical specifications.

3,000

Pedestrians per green light

Guinness World Records recognises Shibuya Crossing as the busiest pedestrian crossing anywhere, with up to three thousand people crossing in a single light change.

7

Synchronised screens

The Synchro 7 Hit Vision network runs identical creative across seven screens around the crossing, one after another, reaching the crowd from several angles.

1999

Year QFRONT's screen opened

Q's Eye, the LED screen on the QFRONT building facing the scramble directly, has been part of the crossing's skyline since the building's opening.

Reach beyondthe crossing

Shibuya Crossing is filmed and photographed constantly, so a striking campaign here regularly resurfaces in travel content and social clips long after the booking ends.

Shibuya Crossing Site specifications

Format
Building mounted LED display network
Network
Synchro 7 Hit Vision (seven synchronised screens)
Landmark screen
Q's Eye, QFRONT building, facing the scramble
Environment
Outdoor scramble crossing, five converging roads
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Billboard advertising in Japan: screens over a city crossing include Yakult, Coca-Cola, Hisamitsu Salonpas and a UC card, beside the QFRONT building.

Why Brands ChooseOOH Global forIconic Sites

Japan's outdoor advertising market rewards precision over volume. Tokyo's transit operators, building owners and screen networks each run their own booking rules, and lead times shift with the season and district. Our team plans and books outdoor advertising across Japan directly with the operators who control screens like these, alongside station and airport advertising elsewhere in the country, so a Shibuya booking fits into a wider campaign rather than sitting on its own.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

A Global stagefor your brand

Planning a Tokyo campaign usually means weighing transit screens, building wraps and street level formats against each other. We map billboard formats across the city, Shibuya included, against your budget and timeline, then handle the booking and creative specs directly with each venue's operator.

We combine crossing facing screens with transit and roadside formats across Tokyo for reach at every stage of a campaign.

Billboard advertising in Japan: screens over a city crossing include Yakult, Coca-Cola, Hisamitsu Salonpas and a UC card, beside the QFRONT building.

Explore Japan

Digital out-of-home advertising in Japan: a 3D billboard shows a silver Audi Q4 e-tron set into the face of a building, with signs for the compact electric SUV.

Explore Tokyo

Billboard advertising in Japan: screens over a city crossing include Yakult, Coca-Cola, Hisamitsu Salonpas and a UC card, beside the QFRONT building.

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One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

More Iconic Destinationsin Japan and Beyond

Explore other landmark advertising opportunities across Japan, or discover iconic sites in other countries.

Frequently Asked Questions

Costs depend on which screen you book, how long your loop runs and the season, since rates rise around major shopping and tourism periods. The Synchro 7 Hit Vision network is sold as rotating slots across its seven screens, while a single building placement like Q's Eye is priced separately. Tell us your budget and dates and we will come back with real quotes from the operators rather than a generic estimate.

The best known is Q's Eye, the LED display on the QFRONT building that has faced the scramble crossing since the building opened in 1999. More recent additions include the Synchro 7 Hit Vision network, seven screens around Hachiko Square and the crossing that run matching creative in sequence. Both sit alongside the crossing's older static signage, which still carries brand advertising too.

Guinness World Records recognises Shibuya as the busiest pedestrian crossing anywhere, with up to three thousand people crossing on a single green light. Because five roads converge, screens are visible to pedestrians approaching from several directions rather than one queue facing one panel. The crossing also draws a steady flow of visitors filming and photographing it, which extends a campaign's reach past the people physically standing there.

Lead times vary by screen and season. The busiest windows, around New Year, Golden Week and major product launches, get booked out months ahead, while quieter periods can sometimes be arranged with a few weeks' notice. We check real availability with each operator once we know your dates, rather than quoting a single fixed lead time for every screen.

Yes. Several of the crossing's screens support high resolution video, and some support anamorphic or 3D style creative similar to Tokyo's better known naked eye displays. Specification requirements differ between the Q's Eye screen and the Synchro network, so we confirm the correct aspect ratio and loop length with the operator before your creative goes into production.

By pedestrian volume, yes. It holds the Guinness World Records title for the busiest pedestrian crossing, and its five converging roads mean foot traffic arrives from every direction rather than two opposing lines. That is also why it has been used as a filming location for international productions and remains one of the most photographed street scenes in Japan, both of which extend an advertiser's reach beyond the people crossing at any one moment.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.