Full-funnel outdoor
We plan awareness-building formats like The Lighthouse alongside smaller, high-frequency panels so a Hamburg campaign works from first glance to final booking.
A 530 Square Metre Stage on The Reeperbahn
The Lighthouse is a curved LED corner on Spielbudenplatz, the square at the heart of the Reeperbahn. Anamorphic content wrapped across that corner makes flat motion look like it steps into the street, backed by more than 530 square metres of connected screen. It opened for bookings in September 2026.
Booking The Lighthouse on the Reeperbahn?
The curved corner on Spielbudenplatz is built for footage with depth. Send the dates and the length of the film.
Why the world'sbiggest brands chooseThe Lighthouse
The Lighthouse sits where St Pauli's nightlife crowd, Reeperbahn tourists and daytime shoppers all cross paths, at the square outside Schmidts Tivoli and the St Pauli Theater. Its 3D round corner is built specifically for forced perspective work, so a bottle, a car or a product can appear to lean out of the building rather than sit flat against it. At 530 square metres it is also large enough to run alongside conventional flat-screen bookings on the same schedule. Beyond the round corner, flat high-resolution LED panels extend the display further across the facade.
530 m²
Combined LED surface
Three large format LED elements combine into more than 530 square metres, Germany's largest single LED installation.
2026
Year it opened
Construction began in July 2026 and bookings opened that September.
1st
Immersive DOOH screen in Germany
Its wraparound 3D round corner is the first screen of its kind built for anamorphic content nationwide.
Beyond thesquare
Forced perspective creative built for the round corner tends to get filmed and shared by passersby, extending a booking well past the people who see it live on Spielbudenplatz.
The Lighthouse Site specifications
- Type
- 3D anamorphic LED with a wraparound round corner
- Display size
- 530+ sqm combined across three LED elements
- Typical booking unit
- Shared-loop spot slots
- Environment
- Outdoor facade facing Spielbudenplatz, on the Reeperbahn, St Pauli
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© Media FrankfurtWhy Brands ChooseOOH Global forIconic Sites
Germany's out of home market grew close to six percent in the first half of 2026, with digital formats expanding faster than the market overall as more screens go up across rail stations, city squares and airports. Hamburg sits inside that shift as one of the largest local markets outside Berlin and Munich, and a site like The Lighthouse gives a brand a genuinely large, unshared canvas rather than one more panel in a rotation.
A Global stagefor your brand
Planning media in Hamburg usually means weighing rail concourses, the harbour side and now Spielbudenplatz against each other. We help you work out where The Lighthouse fits alongside other formats across the city, then handle production specs, loop timing and the booking.
We plan awareness-building formats like The Lighthouse alongside smaller, high-frequency panels so a Hamburg campaign works from first glance to final booking.
Brief to booking
We translate a creative brief into the round corner's anamorphic spec and book the dates.
Market-fluent buys
Our team knows which weeks and dayparts on Spielbudenplatz suit a launch versus a longer brand campaign.
Creative that fits
Forced perspective content needs its own edit, and we brief your creative team or production partner on exactly what the round corner needs.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
The Lighthouse is a digital out of home installation on Spielbudenplatz in Hamburg's St Pauli district. It combines a 3D round corner LED surface with several flat high resolution panels into more than 530 square metres of connected screen, built for content that appears to step out of the building rather than sit flat on it. It opened for bookings in September 2026.
It hangs on Spielbudenplatz, the square at the centre of the Reeperbahn in Hamburg's St Pauli district, close to Schmidts Tivoli and the St Pauli Theater. The location puts it in front of Reeperbahn nightlife traffic in the evenings and daytime shoppers and tourists earlier in the day. It faces directly onto the square rather than a road, so viewing is largely on foot. That gives creative more dwell time than a typical roadside panel.
Three large format LED elements combine into more than 530 square metres of screen, the largest single LED installation of its kind in Germany. The centrepiece is a 3D round corner that wraps an entire building edge rather than sitting on one flat wall. Additional high resolution surfaces and ambient LED architecture extend the display beyond that corner. The scale is what allows content to run across multiple surfaces as one continuous scene.
Pricing depends on the length of the booking, the time of year and how much of the loop you want, since it runs as a shared-rotation screen rather than a single dedicated buy. Spielbudenplatz sits in one of Hamburg's highest footfall entertainment districts, so rates sit toward the premium end of the city's digital out of home inventory. We can put together a quote once we know your dates and format, and compare it against other Hamburg sites so you can see where your budget goes furthest.
The audience is a mix of Reeperbahn visitors heading to bars, theatres and clubs in the evening, plus daytime shoppers, tourists and residents crossing Spielbudenplatz on foot. St Pauli draws people from across Hamburg and beyond specifically for its nightlife and theatre scene, so the crowd skews toward an evening, leisure-focused audience rather than commuters passing through. Weekend footfall is noticeably heavier than weekday footfall, which affects how a campaign should be scheduled.
Lead time depends on how far in advance you want a specific week or daypart. We handle the brief, format the creative to the round corner's anamorphic spec and manage the booking. Because the screen only opened for bookings in September 2026, availability in its first months is worth checking early.