Full-funnel outdoor
We plan Federation Square alongside CBD billboards and transit sites so a campaign can build reach and then repeat against the same Melbourne audience.
A Civic Square, A Giant Screen
Federation Square opened in October 2002 on the corner of Flinders Street and Swanston Street, directly opposite Flinders Street Station, and has grown into Melbourne's default gathering point for public events. At its centre sits the Big Screen, a 116 square metre LED display that is Australia's largest free-to-view outdoor screen, running programming and advertising to the crowds who pass through the square every day.
The big screen at Federation Square?
People stop in the square in Melbourne. Send the creative length and the dates.
Why the world'sbiggest brands chooseFederation Square
Federation Square earns its advertising value from concentration rather than scale. The 116 square metre Big Screen sits at the centre of a 5,000 square metre plaza directly opposite Flinders Street Station, one of the busiest rail interchanges in the country, so a large share of the square's visitors arrive already facing the screen. Add the roughly 9.7 million people who pass through the square each year for events, broadcasts and everyday use, and you get sustained, repeat exposure rather than a single passing glance. The screen itself is an ultra-wide landscape LED display that can be reconfigured for different creative formats.
116m²
Big Screen display area
The Big Screen is a 116 square metre LED display, Australia's largest free-to-view outdoor screen.
~9.7M
Visitors a year
Federation Square draws close to 9.7 million visitors a year to its Flinders Street plaza.
2002
Year opened
Federation Square opened in October 2002, opposite Flinders Street Station in the centre of Melbourne.
A screenpeople film
Content on the Big Screen regularly ends up in visitors' own photos and social posts of the square, extending a campaign's reach well past the people standing in front of it.
Federation Square Site specifications
- Format type
- 116m² outdoor LED Big Screen
- Environment
- 5,000m² public plaza opposite Flinders Street Station
- Typical booking unit
- Scheduled loop slots within the square's programming windows
- Audience mix
- Event crowds, commuters and international visitors
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Why Brands ChooseOOH Global forIconic Sites
Melbourne's outdoor advertising market runs alongside a genuinely dense events calendar, from the Australian Open to the Melbourne Cup, and screens like Federation Square's Big Screen are routinely part of the official broadcast and public viewing setup for those events. That gives advertisers a rare mix of everyday foot traffic and predictable, high attendance event days on the same site. OOH Global works with the operators of Melbourne's key public screens and street sites directly, so we can tell you what's genuinely bookable rather than just what's listed.
A Global stagefor your brand
Federation Square is one booking inside a much wider Melbourne outdoor advertising market, and we plan it alongside CBD billboards, transit sites and other public screens across the city. Whether you need one placement or a multi-site run through Melbourne, we handle the format specifications and scheduling from a single brief.
We plan Federation Square alongside CBD billboards and transit sites so a campaign can build reach and then repeat against the same Melbourne audience.
Brief to booking
Because Big Screen slots sit within a fixed programming schedule, we confirm availability early and lock in dates around the square's events calendar.
Market-fluent buys
We work directly with the team managing Federation Square's screen, so pricing and availability come straight from the source.
Creative that fits
Our production team builds creative to the Big Screen's actual ultra-wide format rather than resizing a standard billboard file.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Cost depends on the length of your loop, how many plays you book per hour, and whether you want a fixed slot around a specific event. Because the screen sits within a programmed schedule of broadcasts and public content rather than running ads continuously, availability is more limited than a standard digital billboard. We can give you a proper quote once we know your preferred dates and whether you're targeting an event day or general programming.
Yes, the Big Screen is used for official broadcasts and public viewing during major Melbourne events, and advertising slots around that programming are available but need to be booked well ahead of the date. Event days bring some of the largest crowds the square sees all year, so demand for those slots is highest. We recommend confirming an event tie-in months rather than weeks in advance.
The current screen is a 116 square metre LED display in an ultra-wide format, following an upgrade completed in 2026, and it's described as Australia's largest free-to-view outdoor screen. That size means creative needs to be built specifically for its aspect ratio rather than adapted from a standard billboard file. We provide the exact technical specification once you're ready to produce artwork.
The square draws close to 9.7 million visitors a year, a figure that includes both everyday foot traffic through the plaza and the much larger crowds who turn up for events and screenings. Because it sits directly opposite Flinders Street Station, a significant share of that traffic is commuters passing through rather than deliberately visiting. Exact numbers vary by year and by how events are counted, so we can talk through what's realistic for your specific campaign dates.
For general programming slots, a few weeks is usually enough to confirm a booking and get creative approved. For anything tied to a major event on the square's calendar, plan for several months, since those dates are locked in well ahead of time and fill quickly. We can tell you what's realistically available once we know your target dates.
It depends on what you're after. A standard CBD billboard gives you continuous, high frequency exposure to traffic and pedestrians on a specific street, while Federation Square offers a single high-impact screen tied to a genuine gathering point and, at times, major event crowds. Many brands use Federation Square for a hero moment around an event and pair it with standard billboards elsewhere in Melbourne for everyday reach.