Full-funnel outdoor
We combine a Leicester Square placement with nearby West End formats so reach isn't limited to one plaza.
Where premieres happen, and brands stay visible
Leicester Square has hosted London's biggest film premieres since the Odeon opened on its east side in 1937, and the square itself was fully repaved and reopened in 2012. The Screen on Leicester Square opened in 2017. It is the only commercial advertising display permitted inside the pedestrianised square, giving a brand a fixed presence in a location built around big cultural moments.
Advertising in Leicester Square?
Premieres are one reason to buy here. The evening crowd is the other. Say which you are planning for.
© OceanWhy the world'sbiggest brands chooseLeicester Square
Leicester Square works differently to a standard retail pitch because the audience is there for an occasion, a film, a night out, a visit to the West End, not simply passing through on an errand. That gives a screen here longer dwell times than most street locations. It also means the calendar matters: premiere nights and seasonal events pull in additional crowds and press attention on top of the square's everyday footfall. The square itself is a pedestrianised plaza at the centre of London's cinema and entertainment district.
63m²
Screen surface
The Screen on Leicester Square covers just over 63 square metres, the only commercial display allowed inside the square itself.
2017
Screen launched
The HD display opened in July 2017, giving the square a permanent digital format alongside its cinema history.
1937
Odeon Leicester Square opened
The Odeon on the square's east side opened in 1937 and remains Britain's largest single cinema screen, still hosting major premieres today.
Reach beyondthe square
Premiere nights in Leicester Square are widely photographed and broadcast, so a screen presence here can surface in press and social coverage far beyond the people stood in the square.
Leicester Square Site specifications
- Type
- Digital LED, high definition
- Format
- Single freestanding display, only screen in the square
- Display size
- Approximately 63m²
- Typical booking unit
- Shared loop slots, with premiere-night takeovers by arrangement
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© OceanWhy Brands ChooseOOH Global forIconic Sites
Britain's out-of-home market has leaned further into digital formats each year, and entertainment venues like this one show why: a screen tied to a cultural calendar can flex its message around a premiere or a seasonal event in a way a static poster never could. London remains where most of that spend concentrates, and a site inside a pedestrianised square sits well alongside the billboard formats a brand might already be running elsewhere in the city. It's a market that rewards a specific, well-timed placement over a scattergun one.
A Global stagefor your brand
Booking a site tied to London's premiere calendar takes a bit more coordination than a standard poster run. We track the square's event schedule alongside general availability, so a campaign can either sit quietly in the loop or line up deliberately with a premiere night.
We combine a Leicester Square placement with nearby West End formats so reach isn't limited to one plaza.
Brief to booking
Tell us your dates, including any premiere or event you want to align with, and we'll confirm what's actually available.
Market-fluent buys
We know when the square gets busiest and when a booking is better run quietly, and we'll say which suits your brief.
Creative that fits
Our team checks your creative against the screen's real 63 square metre canvas before it goes anywhere near approval.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
More Iconic Destinationsin United Kingdom and Beyond
Look at other landmark advertising sites across the UK, or see how the same approach applies to entertainment districts abroad.
© OceanLondon
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© JCDecauxLondon
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Explore global locations
See outdoor advertising opportunities at other landmark destinations across regions and cities worldwide.
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Frequently Asked Questions
Cost depends on whether you're buying into the shared loop or arranging a takeover around a specific event. There is no published flat rate. A short campaign timed to a quiet period will generally cost less than one that overlaps with a major premiere. Tell us your dates and we'll get you a quote.
Yes. The Screen on Leicester Square opened in 2017 and is the only commercial advertising display permitted inside the pedestrianised square. We check availability, handle the brief and manage creative approval. Because it's the sole screen in the square, slots can book up well ahead of busy periods like December and awards season.
The Screen on Leicester Square measures just over 63 square metres and runs in high definition. It's a single freestanding display rather than a wraparound format, distinct from the much larger screen inside the Odeon cinema on the square's east side, which is used for premieres rather than general advertising bookings.
Yes, premiere nights bring extra crowds, press and broadcast coverage to the square on top of its usual footfall, and a booking can be timed to run through that window. These dates tend to be requested well in advance given how far ahead premiere schedules are usually known. We can check the square's event calendar against your target dates before you commit.
The square has long been described as one of London's busiest public spaces, with an estimate from around its 2012 redevelopment putting daily visitor numbers at roughly a quarter of a million. That figure will vary today depending on the day of the week, season and whether a premiere is on, but the square's position between Piccadilly Circus and Covent Garden keeps footfall consistently high year-round.
The Screen on Leicester Square is a roughly 63 square metre commercial display standing in the square itself, bookable as regular advertising space, and we book it. The Odeon Luxe Leicester Square's screen is inside the cinema building, used primarily for premiere broadcasts and cinema content rather than sold as standard outdoor advertising inventory. Brands wanting visibility around a premiere typically book the square's own screen rather than the cinema's.