Full-funnel outdoor
We combine Boulevard City's LED with retargeting and mall formats so a campaign builds recall before someone even leaves the venue.
Advertising Inside Boulevard City
Boulevard City opened in 2019 as the flagship zone of Riyadh Season and has since tripled in size to around 900,000 square metres. Themed areas like The Square and Boulevard World carry thousands of square metres of LED across flat, curved and ring-shaped screens. For the months the season runs, it's one of the densest concentrations of entertainment-seeking footfall anywhere in the country.
Booking Boulevard City?
The screens in Riyadh are built to be filmed. Tell us the launch window and we will see what is free.
Why the world'sbiggest brands chooseBoulevard City
Boulevard City draws its crowds in concentrated bursts rather than a steady daily trickle, since visitor numbers climb sharply once Riyadh Season opens each autumn. That makes timing the most important decision in any campaign here, more than it would be on a year-round roadside site. The Square and Boulevard World zones were built with LED screens as part of the architecture rather than added afterwards, so content can run across surfaces that wrap corners, curve overhead or take the shape of the structure itself. Every screen faces the pedestrian walkways that run through the site's themed zones.
900,000 sqm
Boulevard City footprint
The site tripled in size after its 2019 launch to around 220 acres of themed zones.
2019
Year Boulevard City opened
It launched as the flagship zone of the first Riyadh Season and has anchored the festival ever since.
10,000+ sqm
LED screen coverage across Boulevard World
Flat, curved, ring and can-shaped screens were installed here for Riyadh Season, one of the largest single LED deployments in the country.
A stage builtto be filmed
The scale and shape of Boulevard City's screens make campaigns here a natural subject for visitor photos and video, extending reach well past the people who walk past in person.
Boulevard City Site specifications
- Format
- Flat, curved, ring and can-shaped LED screens
- Display size
- High-definition outdoor LED, some panels running to building height
- Typical booking
- Seasonal slots tied to Riyadh Season, October to March
- Environment
- Entertainment and retail zone across The Square and Boulevard World
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Why Brands ChooseOOH Global forIconic Sites
Saudi Arabia's advertising landscape has shifted quickly, driven by giga-projects, a growing calendar of seasonal events and a young, digitally connected population that shares what it sees. Riyadh and Jeddah now run some of the busiest entertainment districts in the region, so timing often matters as much as location. Two decades of buying media here means we plan bookings around when a site is genuinely busy, not simply when it happens to be available.
A Global stagefor your brand
Boulevard City is one part of a much bigger Riyadh Season calendar, and we plan bookings so a campaign is live when footfall peaks rather than for the whole season by default. Our team handles production, permitting and installation directly with the venue, and can pair a Boulevard City booking with billboard formats elsewhere in Riyadh for wider coverage.
We combine Boulevard City's LED with retargeting and mall formats so a campaign builds recall before someone even leaves the venue.
Brief to booking
We handle Riyadh Season timing, permitting and production locally, so bookings go live in time for peak footfall rather than after it.
Market-fluent buys
We know which Boulevard City surfaces earn real attention during the season and which are better value outside peak weeks.
Creative that fits
Curved, ring and can-shaped screens need creative built for their actual geometry, and we adapt every design accordingly rather than stretching a flat banner.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Costs vary by screen, position and how much of the season you book, since a flat unipole works out differently to a curved or can-shaped LED panel inside The Square. Pricing also shifts across the season as footfall builds toward peak weeks. Share your budget and dates with us and we'll put together options that fit both. We can also flag whether a shorter, well-timed booking might outperform a longer one at a lower rate.
Yes, Boulevard World carries thousands of square metres of flat, curved, ring and can-shaped LED installed for Riyadh Season, and campaigns can run across one or several of these formats. Availability depends on the season's programme, since some surfaces are used for show content during specific events. We check current availability against your dates before confirming a booking.
Visitor numbers rise sharply once Riyadh Season opens each autumn and stay high through the winter months, so a campaign timed to a launch or public holiday tends to outperform one running in a quiet week. We plan bookings around the season's published calendar rather than a fixed date, so you get the strongest possible window for your budget.
Boulevard City draws some of the largest crowds of any single site in Saudi Arabia once the season is underway, with visitor numbers surging well above the site's quieter periods outside the season. Exact daily figures move year to year with the programme, so we work from the most recent published attendance data when planning a campaign.
Screen sizes vary a lot across the site, from standard flat panels to large curved and ring-shaped installations built into The Square and Boulevard World themselves. Because several of these are architectural rather than a standard billboard shape, creative has to be built for the specific screen. We can share exact dimensions once you've chosen a location.
Start by telling us your dates, budget and the audience you want to reach, and we'll recommend which zone and screen type fits best. We then handle permitting, production and installation directly with the venue, so there's one point of contact from brief through to the campaign going live.