Full-funnel outdoor
We pair a Gare du Nord placement with wider Paris transit and street sites so the same audience sees your brand more than once.
Advertising Inside Gare du Nord
Around 700,000 people pass through Gare du Nord on a typical day, most of them daily commuters rather than tourists, moving between Paris's RER and metro network and international services to London, Brussels and Amsterdam. Jacques Ignace Hittorff's 1864 facade still frames that flow today, giving a campaign here a mix of scale, repetition and a genuinely international audience.
Media at Gare du Nord?
Eurostar arrivals and the Paris commute share the station. Say which audience you want, and the dates.
© CityzMediaWhy the world'sbiggest brands chooseGare du Nord
Gare du Nord's scale comes from its role as a commuter hub as much as an international gateway. Eurostar and Thalys services account for a small share of total traffic, roughly 3%, while the RER B, RER D and suburban lines carry the bulk of the station's daily passengers to and from the wider Paris region. That mix gives advertisers dwell time exposure to repeat local commuters alongside occasional but high value international travellers on Eurostar or Thalys. As a rail terminus, it carries both commuter and international transit traffic in the same space.
700,000
Daily passengers
Around 700,000 people pass through Gare du Nord on a typical day.
1864
Year opened
The current station building, designed by Jacques Ignace Hittorff, opened in 1864.
3%
Eurostar share of traffic
Eurostar services to London make up only around 3% of the station's total passenger traffic, the rest being domestic and regional commuters.
A gatewaypeople photograph
As the arrival point for Eurostar travellers from London, the station's facade and concourse feature widely in travel content and social posts about first impressions of Paris, extending a campaign's reach past the commuters who pass through daily.
Gare du Nord Site specifications
- Format
- Digital concourse screens and static platform panels
- Orientation
- Concourse facing and platform level formats
- Location
- Main concourse and international Eurostar and Thalys departure area
- Typical booking unit
- 2 week to monthly campaign slots
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© BlowUpWhy Brands ChooseOOH Global forIconic Sites
France's transit advertising works on the same logic across its stations and airports, a captive audience moving through a fixed route, with dwell time built in by the layout of the concourse itself. Gare du Nord's international side puts it in similar company to airport advertising, since both reach travellers at the start or end of a journey when attention is genuinely available rather than divided. That combination of local commuter repetition and international arrival attention is fairly rare in a single site.
A Global stagefor your brand
Media around Paris's stations moves fast, and Gare du Nord in particular has a limited number of concourse and platform sites available at any one time. We track availability across the station and the wider Paris transit network, so a campaign timed around a launch, a season, or an international event can go live without missing its window.
We pair a Gare du Nord placement with wider Paris transit and street sites so the same audience sees your brand more than once.
Brief to booking
We manage the approvals needed for station advertising in France, so a booking moves from brief to a live panel without you chasing paperwork.
Market-fluent buys
We know which Gare du Nord formats suit a domestic commuter audience and which suit international arrivals, so your budget lands on the right one.
Creative that fits
We advise on format and copy length so creative reads clearly to commuters moving at pace through a busy concourse.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Cost depends on format, whether that's a concourse digital screen, a static platform panel, or space in the international departure area, and on how long you book it for. Sites in the international zone, where Eurostar and Thalys passengers pass through, often carry a premium given the audience's spending profile. Tell us your budget and dates and we'll put together options across the station.
Around 700,000 people move through the station on a typical day, making it the busiest railway station in Europe. The great majority are daily commuters using the RER and suburban rail network rather than international travellers, with Eurostar accounting for only a small share of total passengers. That scale is why the station supports both high frequency commuter formats and premium international zone sites.
Yes, particularly around the Eurostar and Thalys departure and arrival areas, where passengers travelling to and from London, Brussels and Amsterdam pass through with time to spare before boarding. That audience skews toward business and leisure travellers. Formats here work well for travel, hospitality, retail and luxury brands with a pan-European audience. Tell us the dates and we will shortlist the zones that fit.
Share your target dates, budget and preferred format, whether that's a concourse screen or platform panel, and we'll check what's available across the station. Because sites in the international zone are limited, we'd suggest starting the conversation a few weeks ahead of your intended start date. We handle the necessary approvals and installation once a site is confirmed.
The station carries a mix of digital screens across the main concourse and static panels at platform level, alongside dedicated space in the international departures area. Formats are generally built for commuters moving at pace, so clear, quickly readable creative performs best. We can advise on exact specifications for the format and location you're considering.
It is Europe's busiest railway station by passenger volume, with RER and suburban commuters, national TGV and Intercité services, and international Eurostar and Thalys trains routed through one terminus. A single site there delivers both daily repetition and international reach. Tell us the dates and we will quote the formats that are open.