Outdoor advertising cost calculator

Choose the locations and formats you want, a duration in blocks of 4 weeks, and a budget, then send your details. We will show an approximate media cost in US dollars for outdoor advertising across the locations we book. The figure is indicative. It is not a quote.

Campaign duration

4 weeks

US $50,000
US $5,000US $500,000

The shortest campaign is 4 weeks. Add further blocks of 4 weeks, up to a year. This one runs from 27 October 2026 to 23 November 2026.

Your budget is for the brief. The cost we show is the indicative media package, which may sit above or below it.

This follows the locations, formats, duration and budget. Add anything else at the end.

Questions about cost

There is no single rate. A fortnight on a standard roadside site is a different buy from a four-week digital package or a landmark screen. This calculator applies indicative US dollar packages for the cities and formats we book. Send your details and we show a figure, then confirm it against live availability.

Roadside campaigns are often bought by the fortnight. A published London guide rate for one 96-sheet poster is about £2,150 for two weeks. This calculator starts at 4 weeks, which is the usual monthly package, and then adds further blocks of 4 weeks. It is not a quote for a named site.

Four weeks is the usual monthly buy, and it is the shortest duration in this calculator. A longer campaign is priced as further blocks of 4 weeks on the same package. Share the city and format and we will show an indicative figure, then confirm it against live availability.

No. The figure is media cost only, in US dollars. Production, installation, permits and tax are quoted once the sites are chosen. Landmark screens such as Piccadilly Lights or the Burj Khalifa are also outside these packages.

No. It is an approximate media cost so you can shape a brief. Live rates move with the site, the season, share of voice and what is actually free. We confirm a plan before you commit to anything.

Yes. Select every city you want. Each city uses its country's indicative rate for the formats we book there. Berlin and Munich, for example, each use the Germany rate, because each city is its own buy.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

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