Full-funnel outdoor
Pedestrian screens and roadside frequency builders across Dubai's busiest lifestyle corridors.
Where Dubai comes to walk and shop
City Walk is Meraas's open-air district in Al Wasl, built around wide pedestrian boulevards rather than a single enclosed mall. Around 54 screens sit across the site, including eight large-format displays facing the main road, putting your creative directly in front of shoppers on foot rather than drivers passing by. Over half of visitors are aged between 18 and 30, which makes it a natural fit for fashion, beauty and F&B launches aimed at a younger, spend-ready crowd.
A site in City Walk?
People come to stay and walk. Tell us the dates and whether you want a screen or a build.
Why the world'sbiggest brands chooseCity Walk
City Walk works because people spend hours here rather than minutes, moving between Roxy Cinemas, The Green Planet and dozens of restaurants and shopfronts on foot. That dwell time gives outdoor advertising formats a longer window with each visitor than a roadside site can offer. The district's screens are also visible from the surrounding street, so campaigns reach both the people walking through and the traffic on Al Wasl Road. The screen network mixes street-level panels with large-format displays facing the road.
54
Screens across the district
City Walk runs a network of digital screens through its pedestrian boulevards and main road frontage.
8
Large-format road-facing screens
A dedicated set of large screens faces the main road for maximum reach beyond the district itself.
55%+
Visitors aged 18 to 30
More than half of City Walk's footfall sits in this younger, high-spend demographic.
A destination audienceworth sharing
City Walk's design and events draw a visitor base that photographs and posts frequently, so well-placed creative can pick up reach beyond the people physically walking past it.
City Walk Site specifications
- Type
- Digital pedestrian and roadside screens
- Display count
- 54 screens, including 8 large-format units
- Typical booking unit
- Rotating loop slot, weekly or monthly campaign
- Environment
- Open-air retail, dining and lifestyle district
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Why Brands ChooseOOH Global forIconic Sites
The UAE's outdoor advertising market rewards precision as much as scale, and Dubai's lifestyle districts are where that shows most clearly. A resident population that skews young and highly mobile, alongside a constant flow of tourists, means the same billboard formats and pedestrian screens can be tuned to very different audiences depending on the site. OOH Global works directly with the operators behind Dubai's retail and lifestyle inventory, so a City Walk booking can sit alongside placements elsewhere in the city as part of one coordinated plan.
A Global stagefor your brand
We plan, negotiate and book outdoor media across the United Arab Emirates, including Dubai. From lifestyle district screens like City Walk to landmark facades, transit and roadside networks, every recommendation is tied to your audience, timing and creative.
Pedestrian screens and roadside frequency builders across Dubai's busiest lifestyle corridors.
Brief to booking
One partner for media planning, availability, specs and live campaign support.
Market-fluent buys
Knowledge of which Dubai districts suit fashion, F&B or beauty launches, and when to book them.
Creative that fits
Format-ready guidance so your assets land correctly across pedestrian and road-facing screens.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on which of the 54 screens you book, whether you choose one of the 8 large-format road-facing units or a smaller pedestrian screen, and how long your campaign runs. Road-facing placements generally command a premium because they reach both foot traffic and passing vehicles on Al Wasl Road. Tell us your budget and dates and we will put together options across the district.
Send us your brief, including target audience, preferred dates and any creative you already have. We check current availability across City Walk's screen network, recommend which units suit your objective, and handle the booking, artwork approval and scheduling with the operator directly.
Popular slots, particularly the large-format road-facing screens, get booked ahead of Dubai's peak retail seasons such as Ramadan, the Dubai Shopping Festival and the year-end holidays. A few weeks' notice is usually enough outside those windows, but we recommend briefing us early if your campaign needs specific dates.
City Walk draws a young, affluent crowd, with over 55% of visitors aged 18 to 30, alongside expatriate families, tourists staying nearby and locals visiting for dining or the cinema. It suits brands targeting a spend-ready, lifestyle-focused audience rather than a purely tourist footfall.
The district runs a mix of pedestrian-level digital screens and eight larger road-facing units, each with its own resolution and loop length. We share exact specifications for your chosen screens once a booking is confirmed, and review your creative against those requirements before it goes live.
Both, depending on which screens you choose. The pedestrian boulevard screens are built for people walking between shops and restaurants with time to notice detail, while the eight large-format units facing Al Wasl Road are built to catch drivers and passengers at a distance, similar to other billboard formats used along Dubai's main roads.