Full-funnel outdoor
We pair street-level placements through the CBD with formats built for consideration and response, so a single campaign can build reach and prompt action.
Put Your Message on Cape Town's Streets
Adderley Street has been the city's main artery since Dutch rule, renamed from Heerengracht in 1850, and it still runs straight from the Foreshore to Company's Garden, first planted in 1652. Around it, St George's Mall carries pedestrians between Thibault Square and the cathedral, while Long Street holds the city's Victorian-era nightlife strip. Office workers, shoppers and tourists all cross paths here, most of them on foot.
A site in the Cape Town city centre?
Table Mountain is the backdrop and the pavement is the audience. Send the weeks.
Why the world'sbiggest brands chooseCape Town CBD
The CBD works differently to a single landmark site because it is really several distinct audiences layered over a few hundred metres. Company's Garden and the museums around it draw a steady tourist flow, Adderley Street and the Foreshore carry the daily commuter and office traffic, and Long Street holds an evening and nightlife crowd that barely overlaps with the daytime one. A campaign placed across a few of these streets reaches a genuinely broader cross-section of Cape Town than any single mall or attraction can offer on its own. Formats here run as both landscape building frontages and portrait street furniture panels.
1652
Company's Garden founded
Company's Garden, at the top of Adderley Street, was first sown in 1652 and is the oldest garden in South Africa.
1850
Adderley Street renamed
The CBD's main artery was known as Heerengracht under Dutch rule before becoming Adderley Street in 1850.
2011
Table Mountain named a New7Wonder of Nature
The CBD sits directly beneath Table Mountain, voted one of the New7Wonders of Nature in a global public poll in 2011.
Reach beyondthe street
With Table Mountain as a backdrop and Company's Garden a short walk away, placements through the CBD sit inside one of the most photographed stretches of the city, extending a campaign's reach past the people walking it on any given day.
Cape Town CBD Site specifications
- Format type
- Digital LED screens and static roadside billboards
- Placement
- Adderley Street, the Foreshore approach roads and St George's Mall
- Typical booking
- Weekly or monthly loop packages
- Environment
- Dense commercial core mixing office workers, shoppers and tourists on foot
Loading map…
Why Brands ChooseOOH Global forIconic Sites
South Africa's outdoor advertising market is the most developed on the continent, run by a small group of established operators with independently verified proof of play rather than a wide field of unregulated players. That measurement discipline matters in a dense city centre like Cape Town's, where several very different audiences pass the same corner within a few hours of each other. Buyers get a count of who was reached, alongside the footfall estimate.
A Global stagefor your brand
Planning outdoor media in Cape Town usually means combining the CBD's street-level formats with a site further out, such as the V&A Waterfront's pedestrian precinct, so a campaign reaches commuters and visitors on different parts of their day. Our team handles site selection, artwork specs and loop scheduling across every location in the plan.
We pair street-level placements through the CBD with formats built for consideration and response, so a single campaign can build reach and prompt action.
Brief to booking
Our Cape Town team manages availability, artwork specs and loop scheduling directly with site owners, from first brief through to confirmed booking.
Market-fluent buys
We know which corners of Adderley Street, St George's Mall and Long Street suit which briefs, and we quote those.
Creative that fits
Our production team adapts your creative to each format's real dimensions and loop length, so nothing looks stretched or cropped on-site.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
More Iconic Destinationsin South Africa and Beyond
Explore more iconic advertising opportunities across South Africa, or discover landmark destinations around the world.
Johannesburg
Sandton
Cape Town
V&A Waterfront
Dubai
Burj Khalifa
Explore global locations
See outdoor advertising opportunities at other landmark destinations across regions and cities worldwide.
Explore Global Locations
Frequently Asked Questions
Cost varies a lot across the CBD, since a static panel on a side street costs far less than a digital screen on Adderley Street or facing St George's Mall. Booking length and format both move the price, so we quote against your specific brief rather than a single rate card. Tell us your budget range and we can shortlist sites that fit it.
Adderley Street and the Foreshore approach roads carry the heaviest commuter and vehicle traffic, while St George's Mall and the streets around Greenmarket Square see denser daytime foot traffic from shoppers and office workers. Long Street works better for an evening and nightlife audience. The right choice depends on whether you are targeting commuters, daytime shoppers or an evening crowd.
Digital sites along Adderley Street and the busier pedestrian routes can fill up several weeks ahead, especially around December and major events in the city. Static billboard sites usually have more flexibility but are typically sold in four-week blocks. We recommend at least two to three weeks' notice where your dates allow it.
The audience changes through the day. Mornings and late afternoons bring office workers and commuters along Adderley Street and the Foreshore, the middle of the day brings shoppers and tourists around Company's Garden and St George's Mall, and evenings shift toward Long Street's restaurant and bar crowd. A CBD campaign genuinely reaches several different audiences rather than one repeated group.
Adderley Street reaches a broader daytime crowd of commuters, shoppers and tourists heading to Company's Garden, while Long Street is stronger for reaching an evening, nightlife-focused audience skewing younger. Many campaigns aimed at a general Cape Town audience use Adderley Street as the anchor site and add Long Street when the target audience is specifically going out at night.
Yes, most campaigns in the CBD combine two or three streets, such as Adderley Street plus St George's Mall, rather than relying on one site alone. We coordinate creative specs and loop scheduling across every location so the campaign reads as one consistent booking rather than several separate ones.