Full funnel outdoor
We combine Termini's high dwell time screens with sites across central Rome for a campaign that covers arrival, commute and everyday journeys.
The crossroads of Roma Termini
Roma Termini handles more passengers than any other station in Italy, around 480,000 people a day and roughly 150 million a year, moving through a building completed in 1950 on the site of a station that first opened in 1874. Its scale, 32 platforms and 225,000 square metres under one roof, gives digital screens here a dwell time audience that few other Italian sites can match.
Media at Roma Termini?
People here are waiting for a train. Tell us the dates and the panel you have in mind.
© GSRWhy the world'sbiggest brands chooseRoma Termini
Roma Termini is jointly the largest station in Europe by platform count, tied with Paris Gare du Nord and Munich's main station, and the busiest in Italy by a clear margin. That scale means genuinely long dwell times, travellers waiting for connections, tourists arriving from Fiumicino and Ciampino, and commuters moving through several times a week. Grandi Stazioni Retail runs a dedicated digital network through the terminal, so a campaign here sits alongside retail and food space rather than being an afterthought in a corridor. The terminal is a fully indoor concourse environment, with high dwell-time footfall throughout the day.
150M
Passengers a year
Roma Termini's annual passenger volume, the highest of any Italian railway station.
32
Platforms
Roma Termini is jointly Europe's largest station by platform count, level with Paris Gare du Nord and Munich Hauptbahnhof.
225,000 sqm
Total station area
The combined floor area of the terminal, concourses and retail galleries.
A nationalaudience
Because travellers from every region pass through on their way to and from Rome, a campaign at Termini reaches well beyond the city and often gets photographed and shared by the tourists moving through it.
Roma Termini Site specifications
- Format
- Large format digital screens in the main concourse
- Orientation
- Landscape and portrait digital, plus static poster sites
- Scale
- Terminal spans 32 platforms across 225,000 sqm
- Typical booking
- Weekly or monthly loop slots on the digital network
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© Urban VisionWhy Brands ChooseOOH Global forIconic Sites
Italy's transport network gives outdoor advertising an unusually reliable base, since stations like Termini see steady traveller volumes whatever the season, unlike a beach resort or a single event city. Rome adds its own layer on top, a constant flow of overseas visitors moving between the historic centre and the airport, many of them passing through this station at least once. That mix of steady domestic commuters and international arrivals is why a Rome placement tends to outperform expectations built on footfall numbers alone.
A Global stagefor your brand
Booking outdoor media in Italy means working across very different environments, a beach town, a fashion capital, a rail terminal, and Rome sits at the centre of the transport side of that picture. We handle permitting, production and scheduling for Termini's digital network and the wider city, so a campaign in Rome launches on the date you planned for.
We combine Termini's high dwell time screens with sites across central Rome for a campaign that covers arrival, commute and everyday journeys.
Brief to booking
A single point of contact turns a Rome brief into confirmed digital slots and production schedules within days.
Market fluent buys
We book directly through Grandi Stazioni Retail's network rather than through layers of resellers, which keeps pricing and availability clear.
Creative that fits
Screen creative is built to the terminal's real dimensions and dwell time, not simply resized from a roadside format.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on the format, a static poster site costs less than a large digital screen in the main concourse, and on how long the loop runs. Rates are set through Grandi Stazioni Retail's programmatic and direct sales channels, and can flex with the volume of travel around holidays and major events in Rome. We put together a quote once we understand your target dates, format and creative. Send us your brief and we will come back with realistic pricing options.
Roma Termini handles around 480,000 passengers a day and roughly 150 million a year, making it Italy's busiest railway station by a clear margin. That volume comes from a mix of long distance travellers, regional commuters and the metro and bus connections that meet at the terminal. Because the flow is spread across the whole day rather than a single peak, digital screens here get exposure well beyond the morning and evening rush.
Yes, the terminal runs a dedicated digital out of home network across its concourses, including large format screens positioned for the main flow of foot traffic. Grandi Stazioni Retail, which manages advertising space across Italy's largest stations, sells this inventory both directly and through programmatic channels. We can brief you on which screens suit your creative and audience, and handle the booking and production on your behalf. Lead times are shorter for standard loop slots than for bespoke builds.
The audience includes Rome residents commuting daily, regional and long distance rail passengers, and a large share of the tourists who arrive in the city by train or connect onward from Fiumicino and Ciampino airports. That combination of local, national and international travellers is unusual for a single site, and it is why brands use Termini for launches that need broad, repeated exposure rather than one narrow audience.
For a standard digital or static slot, three to four weeks ahead is usually enough outside peak periods. Around major holidays or big events in Rome, we recommend booking six to eight weeks out, since the busiest screens and poster sites are the first to sell. The earlier we have your dates, the more of the terminal's inventory we can hold for you.
Scale. Termini is jointly the largest station in Europe by platform count and by far the busiest in Italy, so the audience is bigger and more varied than at any other Italian terminal. It also connects directly to the metro and to airport rail links, so a campaign here can reach people at more than one point in the journey. Tell us the dates and we will quote the formats that are open.