Mall and retail advertising on the shop floor
Mall advertising reaches people who have already come out to shop, and who stay long enough to notice a screen or a build. We book atrium screens, escalator panels and staffed stands in the centres that carry the footfall. Tell us the cities, and a shortlist comes back within 48 hours. A Saturday crowd and a weekday lunch hour are different buys, and the plan should say which one you are paying for.
Which mall, and which part of the walk?
Say whether you want the Saturday crowd or the weekday lunch hour. Tell us the cities.
Grow your brand presence across shopping malls
Reach shoppers across Dubai, Abu Dhabi and other key UAE markets with advertising in major shopping malls.
Malls advertising in the UAE gives brands access to large digital screens, atrium displays, escalators, lifts, entrances and other high-visibility placements.
With 20+ years of experience in malls advertising, OOH Global helps brands plan and deliver malls advertising campaigns across the UAE.
The world's flagship shopping addresses
From The Dubai Mall — the world's most-visited destination — through to ION Orchard, Harbour City and Isetan Shinjuku, we cover the retail centres your shoppers walk into every week.
Signature malls
- The Dubai MallDubai, UAE
- Mall of the EmiratesDubai, UAE
- ION OrchardSingapore
- Harbour CityHong Kong
- Westfield LondonLondon, UK
- Galeries Lafayette HaussmannParis, France
- KaDeWeBerlin, Germany
- Isetan ShinjukuTokyo, Japan
- Starfield COEX MallSeoul, South Korea
Ideal for
- Retail
- FMCG
- Beauty
- Fashion
- Product launches
- Seasonal campaigns
Malls & Retail Formatswe plan and book
The formats that live inside the malls & retail environment. Each links through to full campaign detail, pricing indications and country availability.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Frequently Asked Questions
Mall and retail advertising is out-of-home media placed inside shopping centres and retail districts. It covers digital screens, static lightboxes, atrium and escalator media, activations and building-facade banners. Every format is engineered to reach audiences in a spending mindset.
We plan three headline format groups in the mall and retail environment: Digital OOH (mall digital, atrium, escalator, entrance and programmatic screens), Activations (experiential, pop-up stands and interactive screens) and Billboards (static posters and banners, backlit posters and building banners).
Mall media is typically priced by format and duration on a per-mall or network basis. Digital screens and atrium takeovers sit at the premium tier; static lightboxes and posters are the most efficient way to build always-on presence. We share fully-costed plans against your brief.
Standard mall media can go live in two to four weeks. Full activation builds, atrium takeovers and multi-mall campaigns typically need six to twelve weeks of lead time for approvals, structural sign-off, production and install.
Yes. Most retail-first brands run mall media alongside roadside billboards and airport activations to catch the audience earlier in the day, then close the loop inside the mall itself. We plan multi-environment campaigns as a single connected sequence.
Coverage varies by market. In the UAE we cover the major regional malls directly; in most other markets we book on a network basis across the leading retail destinations. Open the country grid on individual format pages for live availability.
